A continuation of tradition
The new 131 Fashions continues the tradition of providing beautiful, quality women's fashion. We specialize in event wear - mother of the bride/groom, and evening wear. We are very pleased to be the sole stockist of the well-loved Australian Brand, Anthea Crawford in the Waikato region. We also stock Joseph Ribkoff, a very popular, high quality, striking Canadian brand of women's fashion. We are also home to the Jane Daniels, New Zealand designer brand. The Nicolene Williams Couture brand for event fashion, will also be stocked. In addition to this, 131 Fashions also provides one-of, unique garments designed and made to customer specifications, in-house.
We do believe that any service and product should be market driven. With this in mind, we will continue to seek and embrace fashion brands that will serve our customers' tastes and needs best.
The Iconic 131 Fashions store has dressed women in style for almost 40 years. Women in the Waikato Region, but also over NZ has known this store as “the place where you go when you need something special to wear.” When Gaye Watson, owner of 131 Fashions for the last 23 years, retired in June of this year, the store at Pembroke St. closed.
Nicolene Williams, of the NZ fashion brand Nicolene Williams Couture, heard of this and went to see Gaye. Nicolene says: “To me it seemed such a pity that this iconic, well-loved store should not continue”. What really drew me to 131 Fashions, is that the brand aligns so well will my own philosophy of high quality garments and customer service. The rest is history in the making. Nicolene acquired the 131 Fashions brand, and provides the new home for 131 Fashions.